My software development and marketing work has become exclusively custom. A change that will also be reflected in how I myself approach the work. These jobs (medium-sized for now) are very interesting. They offer another perspective. Both from pure, hard development and from the interface side. UX has become HIGHLY prioritized, almost 60% of the work, comfortably. It's a radical change of perspective. I never created anything generic, but I have created canned products (SaaS) in which the interface is partially relegated, sweetened with color themes and minimal design. Here the detail work is now necessary, which, deep down, I enjoy because I'm aware that the payment is in the form of a user experience that converts and retains with good dwell time if it's a web application. It would be disastrous to try to match this with development from a decade ago, and anyone who still proceeds as they did a decade ago is at risk. While my fingers finish healing from an accident I had with an angle grinder, I'm working at 70% but, hey... Don't blame me for not stopping. ☕ Deep down, nothing ever does.